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FMCG

IQOS

120 pieces of engaging content a year, driving a smoke-free product journey that converts.

Content/Year

120

Average OR

22.60%

Average CTR

0.69%

The Engagement

CRM content and strategic journey communication as part of the Smoke-Free Products (SFP) journey.

Ongoing retainer since 2024

What We Did

Growing alongside IQOS since 2024 — trusted to create CRM content and strategic journey communication, delivering 120 engaging pieces of content a year.

Approach

CRM & Email MarketingContent Strategy

Does this look like your situation?

Ask Kara if this approach applies to your business — no commitment required.

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